My Profile
My Practice
Every client’s financial goals, situation and personal investment preferences are unique. As your Financial Advisor, my most important job is to truly understand each client and their financial goals. By using a Holistic Wealth Consulting approach, I look at your overall family planning needs, not just the investment aspect.
For individuals and families, I begin planning by using the 6-step Wealth Planning Process. This process helps me truly understand your life goals so that I am able to design a tailored plan to fit your exact situation. Backed by Baird's dedicated teams of experts, I will create tailored financial solutions that fit your unique needs.
Combining my unique approach to planning, client focus, flexibility and dedicated specialists, I provide services that truly set me apart. For more information on how I can assist you and your unique need(s), please contact me at glents@rwbaird.com.

My team approach adds perspective to all we do and provides increased benefits to my clients.
Meet the Team
Gary Lents
Director
Gary brings over 30 years of experience in the investment industry, with an emphasis on all aspects of financial planning, including retirement preparation and income solutions during retirement.He graduated from Indiana University...
Jennifer Smith
Client Assistant
Jennifer joined Baird in 2007 and has been working with Gary and his clients ever since then. She shares the belief that each client situation is unique and that the success of our clients is our priority. Jennifer is very proficient...
Tori Lents
Financial Advisor